Common Mistakes to Avoid During 10DLC Registration
Texting customers isn’t all about giving information, but it is about doing it right. And here is where 10DLC comes in. It is your ticket to professional and rule-bound SMS traffic by U.S. carriers.
Be it nudging customers with reminders, coming up with promotions, or even mere updates — 10DLC ensures that your messages are landed in the right places without being flagged as spam.
The catch is that it's not a walk in the park. One mishap walk through the process can result in failure of message delivery, delays in message receipt, or even rejection. Don't sweat it severely; it's just that we are here to help. We will list the most common mistakes and how to avoid them, and your SMS will continue to be powerful and smooth.
1. Understanding 10DLC Registration
10DLC allows businesses to send SMS from local numbers while maintaining high deliverability rates. Unlike random spammy numbers, 10DLC numbers are vetted, making them trusted by carriers and consumers alike.
To register, businesses must provide accurate details about their brand, campaigns, and compliance practices. This ensures transparency between carriers, businesses, and the public.
In case you get it wrong, your messages may never reach your audience. That is why it is always better to learn the rules and stick to them.
2. Some Common Mistakes and How You Can Avoid Them
A. Incorrect EIN Information
One common rookie mistake is submitting EIN details that don’t match IRS records. Carriers double-check your Employer Identification Number (EIN), business name, and brand name against the IRS database. A mismatch will stall your registration.
Therefore, double-check your EIN and business name on your IRS SS-4 notice before submitting.
B. Inconsistent Registration Information
Some businesses trip up by providing inconsistent details on registration forms and websites. If your brand name on your website doesn’t match your forms, carriers will flag it. Any slight difference in details across official papers or social media content info is likely to halt the registration process.
So it's best to keep your brand info uniform across all documents and online profiles.
C. Non-Compliant Messaging Content
Using 10DLC for restricted purposes—like gambling, or high-risk financial services—is a surefire way to get rejected. Carriers are strict about staying within legal and ethical guidelines.
Review carrier-approved use cases and ensure your campaigns follow the rules.
D. Insufficient Website Details
Without a proper "About Us" page or privacy policy, carriers may see your website as untrustworthy. A generic or incomplete site hints “spam risk,” making it harder to pass 10DLC registration. Your website should showcase your brand's authenticity and professionalism to build trust.
Build a legit website with detailed business info. Also, avoid using AI-generated content as it'll lack credibility.
E. Vague Opt-In/Opt-Out Messages Missing or vague opt-in and opt-out instructions can quickly land your SMS campaigns in trouble. Whether you’re collecting opt-ins in a shop on paper or through your website, the process needs to be crystal clear.
Clear opt-in and opt-out steps not only keep you compliant but also show users they’re in control of what they receive.
Use approved templates to make sure your users fully understand how to opt in or out of your messages.
Have a quick look at these TCPA Compliance Guidelines to stay clear of legal disputes.
F. Misaligned Domain and Branding Registering with a domain that doesn’t match your business name can confuse carriers and raise unnecessary red flags about your legitimacy.
Always use a domain that aligns with your business name—like ABC.com for ABC Inc.—to create a clear connection between your online presence and your brand identity. It's a small step but crucial as it helps set up trust, ensuring a smoother registration experience.
G. Delayed EIN Updates If your EIN is freshly minted, carriers may not recognize it yet, causing delays in registration.
How do you fix that? Simply provide a copy of your IRS EIN confirmation letter to carrier support for faster verification.
Get Expert Help for Hassle-Free 10DLC Registration
4. Steps to Resolve Delays
Stuck in registration limbo? Here’s what you can do:
- Check for Errors: Go over your submission for typos or mismatches.
- Contact Carrier Support: Reach out and provide any additional documents they might need, like your EIN confirmation.
- Be Patient: Approvals typically take 1–2 weeks, but proactive follow-ups can help speed things up.
5. How Easify Simplifies 10DLC Registration
Getting your 10DLC registration sorted can feel like jumping through hoops, but Easify makes the whole process seamless and stress-free. Here’s how we get it done:
Step-by-Step Support
Once you register, we will accompany you on every step. Let us assist you with the first phase; finding a plan that is most suitable to reach your business goals. From there, we’ll help you set up your brand in such a way that it fits the approval criteria. Once the brand is good to go, we’ll set up the campaign.
Guidelines Check
Before launching the campaign, we ensure your website checks all the compliance boxes:
- A clear privacy policy page.
- A detailed terms and conditions page.
- An opt-in checkbox on the contact form that’s unchecked by default, letting users agree to receive messages.
Pre-Validation
Easify double-checks all your information—EINs, business names, website details—so nothing gets flagged later by The Campaign Registry.
Website Creation Support
Don’t have a website yet? No problem—Easify has your back. We can help you design and build a professional website that not only showcases your business but also meets all compliance requirements for 10DLC registration.
Fast Turnaround
Depending on your business profile and website, we’ve seen registrations completed as quickly as one day, though it can sometimes take a bit longer—typically around 3-4 days. With comparison to our streamlined process, other service providers could take up to as much as a week and a half.
Dedicated Support
With Easify, you can breeze through 10DLC registration without the headaches, so you can get back to focusing on growing your business.
Skip the Hassle—Easify Your 10DLC Process Today!
6. FAQs
Q1. How long does it usually take for approval after registration?
The registration procedure generally lasts between a day and up to 1 or 2 weeks, as this differs from carrier to carrier and is based on how accurate your information submitted is.
Q2. What documents do I need for registration?
Your EIN confirmation letter, business name, and campaign details are essential.
Q3. What if my registration gets rejected?
Check for errors in your submission, fix them, and reapply. Easify’s team can also help troubleshoot the issue.
8. Conclusion
Nailing your 10DLC registration is a must if you want your SMS campaigns to thrive. Skipping over details like wrong EINs, unclear opt-in content, or compliance slip-ups can lead to frustrating delays, message blocks, or even rejections.
In fact, keeping away from all these blunders will save lots of time, money, and loss of many opportunities to connect with your clients. Easify enables the whole process to be smooth, plus the guesswork is gone so that you can establish and work on the most important--growing and engaging customers in your business.
Stay compliant, stay connected, and let Easify make the hard stuff easy.
