What is Interactive Voice Response?
Interactive voice response, or IVR, is an automated telephone system technology that interacts with customers and routes the caller to the right destination. IVR enables businesses to efficiently connect customers with the resources they need, thereby saving time and operational costs.

Benefits of Using Easify’s IVR
IVR offers several benefits to businesses to enhance calling experience. Some of the top benefits include:

Holiday SMS Marketing Best Practices for 2025 and Beyond
Holiday SMS Marketing Best Practices include deciding on your special offers, stepping into the role of a personal shopper, sharing user-generated content, personalizing your messages, and more.

SMS Marketing KPIs: How to Measure Your SMS Marketing Campaign Success
Learn the key SMS marketing KPIs that drive success, including delivery rate, click-through rate, conversion rate, and opt-out rate. Discover how analyzing these metrics helps optimize your SMS campaigns for better engagement and results.

SMS Marketing Best Practices Every Business Should Follow
Discover top SMS marketing best practices for businesses, such as obtaining explicit consent, leveraging A/B testing, keeping messages within the 160-character limit, automating campaigns, and growing your list..