To ensure all messages comply with regulations, follow these steps:
1) Introduce Yourself and Your Business: Each message must begin with a clear introduction that includes your name and the name of your business. This is essential to establish credibility and context, and it must be the same business from which the user originally opted in. For example,‘This is Anna from Easify Marketing’ or ‘This is Anna from EM’.
2) Establish an Existing Relationship: Your message should state that there is a prior relationship with the recipient. Mention that the message is a follow-up to an existing or pending application or reference the customer’s previous interest or inquiry to provide clarity.
3) Include Opt-Out Instructions: Every message must offer a simple way for recipients to opt-out of future communications. An example opt-out statement could be, "Reply STOP to opt-out." This is not only a best practice but also a regulatory requirement.