Frequently asked questions
Is it necessary to include an opt-out option in every message?
Yes, including an opt-out option is a regulatory requirement. Example: "Reply STOP to opt-out."
Can I mention specific rates or amounts in my messages?
It’s best to avoid mentioning specific rates or amounts unless the customer has inquired directly about these details. Keep messages general and focused on the customers expressed interest.
How can I make my messages more engaging while remaining compliant?
Use personalized language, ask open-ended questions, and focus on the customers needs.Avoid overly promotional language, and ensure every message relates a to prior inquiry
Can I use links in my messages?
No, avoid including links in the initial message. Links can often be flagged as spam and reduce deliverability. It’s better to provide essential information directly in the message and invite the customer to contact you if more details are needed"
How should I use MMS?
When sending MMS (Multimedia Messaging Service), ensure that all content follows the same compliance guidelines as regular text messages. The message should include your name, your business name, a clear reference to the customer’s inquiry, and opt-out instructions (e.g., "Reply STOP to opt-out"). The media content should be relevant, professional, and directly related to the customers inquiry. Avoid overly promotional images or any content that may be considered spammy.
What happens if I do not follow these guidelines?
Non-compliance with these guidelines can result in your messaging privileges being suspended.While we will work to resolve anysuspension, there is a chance that your operations could be temporarily down until the issue is fully resolved. Additionally, noncompliance may lead to fines or damage to your business's reputation.