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SMS Marketing 101: The Basics

SMS Marketing 101:The Basics

What is the full form of SMS?

SMS stands for Short Message Service. It is a text messaging service that allows the exchange of short messages between mobile phones. An SMS can be sent using a mobile phone, smartphone, computer system, etc.

Character Limit of SMS

A standard text message is limited to 160 characters including punctuation, spaces, and special characters. Text messages exceeding 160 characters limit are split into multiple segments.

What is SMS Marketing?

SMS Marketing is an indispensable part of marketing strategy. It is a communication tool for businesses to send text messages to customers or prospects. More than 70% of consumers opted to receive messages from various industries in the previous year alone. Also, 65% of the 8.31 billion global mobile phone subscribers communicate via SMS. These statistics point to the potential of SMS marketing as a powerful communication tool.

Who can receive SMS via Easify?

Any user with a mobile device and a network connection can receive SMS messages sent from Easify. These messages are visible in Easify’s dedicated Chat SMS dashboard, where recipients can see the messages and respond directly. This feature enhances customer interaction by allowing personalized communication.

How quickly are text messages delivered via Easify?

Text messages get delivered via Easify in less than 1 second unless there are bulk promotional messages. In whichever way, the messages get delivered within seconds. The timings may vary depending on the network conditions and the recipient’s mobile service provider.

Where to find phone numbers to start SMS marketing?

Easify provides phone numbers as part of the service package. You can receive one or two phone numbers depending on the subscription plan. You can send and receive SMS and MMS messages using these numbers. Users on basic plans receive one number, while premium or enterprise users receive two, allowing them to manage a higher volume of communications more effectively.
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