Black Friday 2025 is not just another sale season. It is a battlefield, and SMS is your winning weapon. With emails overflowing and social ads fighting for attention, text messages cut through the noise.
This season, real-time connection matters more than ever. Shoppers want instant updates about exclusive offers and easy checkout experiences. That’s where Easify steps in.
Easify lets you send automated and high-converting SM campaigns that feel human (and not spammy).
In this complete guide, you’ll get:
- Proven Black Friday SMS strategies
- Ready-to-use SMS templates
- Real brand examples and expert tips
Ready to turn your SMS list into your biggest revenue driver this Black Friday? Let’s make it happen with Easify.app.
Why SMS Marketing is a Game-Changer for Black Friday 2025
What's Changed for SMS in 2025
- SMS marketing isn't what it used to be. Gone are the days of blasting the same generic message to your entire list and hoping for the best. 2025 has brought some serious upgrades that make SMS way more effective.
- First up: AI-driven personalization. Modern SMS platforms now automatically segment your audience based on behavior, purchase history, engagement patterns, etc.
- Second: delivery rates are through the roof. Platforms like Easify ensure your messages land right in your customers’ inboxes (not lost in the void).
- Third: regulations got an update. The 2025 SMS compliance standards are stricter about opt-ins and consent management.
Why SMS Beats Other Channels
SMS has a 98% open rate. Now you know why SMS is the secret weapon for Black Friday.
Got a 2-hour flash sale? Notify through texts. They get read instantly. Your customer sees it and makes a purchase immediately.
Plus, SMS is mobile-native. Your shoppers are already on their phones. They're not switching apps or opening browsers. Just a tap, and they’re ready to buy.
2025 Black Friday SMS Templates by Campaign Type
Templates save you time. Good templates make you money. Here are battle-tested SMS frameworks for every stage of your Black Friday campaign, ready to customize and deploy through Easify.
VIP & Early Access
Your best customers deserve first dibs. Make them feel special, and they'll reward you with higher average order values.
Template 1:
" Hi Sarah, it’s Your Brand Name!🎉VIP ALERT: Get 25% off + free shipping before everyone else. Use code EARLY25. Shop now: link Txt STOP to opt out. Msg & data rates may apply.”
Template 2:
"Your Brand Name: You’re on the list✨VIP early access starts in 1 hour! Use code VIP2025 for 30% off everything. Ready? link Txt STOP to opt out. Msg & data rates may apply. "
Template 3:
" Hey Sarah! Your Brand Name here🛍️Black Friday preview just for you! Shop our best deals 12 hrs early with code INSIDER25: link Txt STOP to opt out. Msg & data rates may apply."
Launch Day Announcements
This is showtime. Your message needs to create immediate urgency and drive clicks.
Template 1:
"Hi Sarah!🚨It’s Your Brand Name — Black Friday starts NOW! Get 40% off sitewide + free shipping with code BF2025: link Txt STOP to opt out. Msg & data rates may apply.
Template 2:
"Hey James⚡Your Brand Name here — our Black Friday sale is LIVE! Enjoy 50% off bestsellers while it lasts. Shop now: link Txt STOP to opt out. Msg & data rates may apply”
Template 3:
"Hi Sarah! The wait is over🎉Your Brand Name’s Black Friday deals are live for 24 hours only. Grab yours here: link Txt STOP to opt out. Msg & data rates may apply."
With Easify's scheduled campaigns, you can set these messages to go out at exactly 12:01 AM in each customer's time zone. No more waking up at midnight to manually send texts.
Flash Sale / Doorbusters
Time-limited offers are SMS gold. Keep the copy tight and the urgency real.
Template 1:
" Hi Sarah⏰It’s Your Brand Name! 2 HOURS ONLY — take an extra 20% off with code FLASH20. Ends at 2 PM sharp. Shop now: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
"Hey James!🎁Your Brand Name DOORBUSTER ALERT: First 100 orders get a bonus gift. Don’t wait — order now: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
"Hi Sarah!⚡Your Brand Name flash sale: 50% off for the next hour — no code needed. Shop before it’s gone: link Txt STOP to opt out. Msg & data rates may apply."
Low Stock & Urgency Alerts
Scarcity drives action. Let customers know when their favorites are about to sell out.
Template 1:
"Hi Sarah⚠️It’s Your Brand Name! Only 3 left in your size — that jacket you viewed is selling fast. Grab it now: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
"Hey James👀Your Brand Name here — low stock alert! Your wishlist items won’t last long. Check out before they’re gone: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
"Hi Sarah🔥Your Brand Name: The bestseller you loved is almost gone! Last chance to get yours: link Txt STOP to opt out. Msg & data rates may apply."
Abandoned Cart Recovery (BFCM Special)
During Black Friday, abandoned carts are money sitting on the table. Grab it back.
Template 1:
"Hi Sarah ⚠️ It’s Your Brand Name! Only 3 left in your size — that jacket you viewed is selling fast. Grab it now: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
"Hey James👀Your Brand Name here — low stock alert! Your wishlist items won’t last long. Check out before they’re gone: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
"Hi Sarah🔥Your Brand Name update: The bestseller you loved is almost gone. Last chance to grab it: link Txt STOP to opt out. Msg & data rates may apply."
Order Updates & Thank-You Messages
The sale doesn't end at checkout. Build loyalty with thoughtful post-purchase messages.
Template 1:
"Hi Sarah 🎉 It’s Your Brand Name! Your Black Friday order is confirmed and ships tomorrow. Track it here: link Txt STOP to opt out. Msg & data rates may apply.”
Template 2:
"Hey James 👋 Your Brand Name here — thanks for shopping with us! Your order #number is packed and on its way. Details: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
“Hi Sarah 💛 Your Brand Name: Thanks for your order! Want $10 off your next purchase? Refer a friend here: link Txt STOP to opt out. Msg & data rates may apply."
Cyber Monday Extensions
Why stop at Friday? Stretch the momentum into Monday.
Template 1:
"Hi Sarah 🎉 It’s Your Brand Name! Your Black Friday order is confirmed and ships tomorrow. Track it here: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
"Hey James 👋 Your Brand Name here — thanks for shopping with us! Your order #12345 is packed and on its way. Track it: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
"Hi Sarah 💛 Your Brand Name thanks you for your order! Want $10 off your next purchase? Refer a friend here: link Txt STOP to opt out. Msg & data rates may apply."
BOPIS / Store Pickup & Events
Hybrid shopping is huge. Support customers who want both online convenience and in-store immediacy.
Template 1:
" Hi Sarah 🛍️ It’s Your Brand Name! Shop online, pick up today — order by 2 PM for same-day store pickup. No shipping fees: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
" Hey James 👋 Your Brand Name update: Your order is ready for pickup at Store Location! Stop by anytime before 8 PM today. Txt STOP to opt out. Msg & data rates may apply."
Template 3:
“Hi Sarah 🎁 Your Brand Name in-store exclusive: Show this text at checkout for an extra 10% off — today only! Txt STOP to opt out. Msg & data rates may apply."
Win-Back, Upsell & Gift Guide Messages
Re-engage dormant customers and help active ones find perfect holiday gifts.
Template 1:
"Hi Sarah 👋 It’s Your Brand Name! We miss you. Come back for Black Friday and save 30% on your next order. Use code WELCOME30: link Txt STOP to opt out. Msg & data rates may apply."
Template 2:
" Hey James 🎁 Your Brand Name here. Need gift ideas? Explore our holiday guide — every item is 25% off today: link Txt STOP to opt out. Msg & data rates may apply."
Template 3:
" Hi Sarah 💫 Your Brand Name update: Love what you bought? Complete the set and save 20% on matching items: link Txt STOP to opt out. Msg & data rates may apply."
Real Black Friday SMS Examples from Top Brands
Let's look at how real brands crushed Black Friday with SMS and how you can adopt their strategies.
Thoroughbred Diesel — Automotive
What it sells: Performance diesel parts and accessories for trucks.
What the SMS does: "BLACK FRIDAY BLOWOUT! 25% off turbos + free shipping over $200. Ends Sunday. Use code: DIESEL25 → link"
Why it works: Speaks directly to their niche audience. Creates urgency with a weekend deadline. Removes the shipping barrier with a minimum order threshold.
How to apply it with Easify: Set up a segment for customers who've browsed or purchased performance parts in the past. Schedule this message for Friday morning with automatic follow-ups on Saturday afternoon for non-clickers.
B-Wear — Fashion & Apparel
What it sells: Trendy streetwear and casual fashion.
What the SMS does: "🔥 EXCLUSIVE: 40% off NEW arrivals + buy 2 get 1 free on hoodies! Today only: link"
Why it works: Stacks offers (percentage off PLUS a BOGO deal). Focuses on new inventory. Uses emojis to match brand voice.
How to apply it with Easify: Create separate messages for different product categories. Send hoodie deals to cold-weather shoppers and summer sales to warm-climate customers using location-based segmentation.
Pottery Barn — Home Furnishings
What it sells: Premium furniture and home decor.
What the SMS does: "Black Friday Preview: Save up to 70% on furniture + free design services. Early access for members: link"
Why it works: Massive discount grabs attention, and added value (free design services) sweetens the deal. VIP treatment builds loyalty.
How to apply it with Easify: Offer tiered access based on customer lifetime value. Your top spenders get 12-hour early access, mid-tier gets 6 hours, everyone else waits until public launch.
Lulus — Women's Clothing
What it sells: Affordable dresses and formal wear.
What the SMS does: "✨ BFCM STARTS NOW! 30% off everything + free returns on holiday dresses. Find your look: link"
Why it works: Removes risk with free returns. Targets seasonal shopping behavior (holiday parties).
How to apply it with Easify: Tag customers who've purchased formal wear before and send holiday-specific messages. For everyone else, highlight bestsellers and everyday styles.
Function of Beauty — Hair Care
What it sells: Customized hair and skincare products.
What the SMS does: "Your custom hair care is 40% off for Black Friday! Restock your favorites or try something new: link"
Why it works: Personalization at scale. Gives two clear paths: repurchase or explore.
How to apply it with Easify: Use past purchase data to reference specific products customers bought.
Seattle Sun Tan — Lifestyle & Beauty
What it sells: Tanning services and beauty products.
What the SMS does: "Black Friday BOGO! Buy one month unlimited tanning, get one month FREE. Gift it or keep it: link"
Why it works: BOGO for services is rare and exciting. Positions the deal as giftable, expanding the potential buyer pool.
How to apply it with Easify: Adapt BOGO structures for service-based businesses. Monthly packages, class bundles, or subscription deals work beautifully via SMS.
When to Send SMS — Timing & Frequency Playbook
Best Send Times for Black Friday SMS
Data from previous Black Friday campaigns shows three peak conversion windows:
- Morning rush (7-9 AM): People check phones first thing. Hit them before the commute.
- Lunch break (12-1 PM): Mid-day browsing time. Perfect for flash sales.
- Evening wind-down (7-9 PM): Post-dinner shopping from the couch. Great for last-chance reminders.
Easify's scheduling automatically adjusts send times based on each subscriber's timezone.
Black Friday SMS Frequency Roadmap
Here's a proven five-message sequence that maximizes revenue without burning out your list:
Tuesday (Teaser): "Black Friday preview coming Thursday! Get ready for our biggest sale ever."
Thursday (VIP): "Early access starts NOW for VIPs. Shop 12 hours before everyone else."
Friday 12 AM (Launch): "IT'S HERE! Black Friday is officially live. Shop now."
Saturday 2 PM (Reminder): "Don't miss out—Black Friday deals end tomorrow night!"
Monday (Cyber Extension): "Cyber Monday exclusive: new deals, last chance to save."
Avoiding SMS Fatigue
More isn't always better. Here's how to keep subscribers engaged without annoying them:
Space messages at least 4-6 hours apart.
Vary your content. Don't blast the same "SALE LIVE NOW" message three times.
Monitor opt-outs closely. If your unsubscribe rate jumps above 2%, pull back on frequency immediately.
Pro SMS Marketing Tips for Black Friday 2025
- Plan Campaigns Early with Easify Automation
Don't wait until November to figure out your SMS strategy. Build your campaigns in October, set up your automation flows, and test everything before the rush.
- Build Your Subscriber List Before November
Your SMS list is money in the bank. The bigger and more engaged it is, the more Black Friday revenue you'll generate.
Add SMS opt-in forms at checkout, on your homepage, and in email footers. Offer a small incentive.
- Segment and Personalize Messages
Smart segmentation can double your conversion rates.
Create segments for: VIP customers, recent purchasers, cart abandoners, browsing-only visitors, and dormant customers. Each group gets tailored messaging that speaks to where they are in the buyer journey.
- Use MMS for Visual Impact
Sometimes a picture really is worth a thousand words. MMS messages with product images or GIFs get 300% higher click rates than text-only messages.
Send a carousel of your top Black Friday deals, show a video of your product in action, or include a QR code for instant checkout. Easify supports MMS natively, making it easy to add visual punch.
- Pair SMS with Email for Multi-Channel Reach
SMS and email aren't competitors. They’re actually teammates. Send an email announcement Friday morning, follow up with an SMS at lunch.
- Craft Clickable, Urgent CTAs
Weak CTAs kill conversions.
Use action words: "Shop now," "Grab yours," "Claim deal," "Don't miss out."
Create urgency: "2 hours left," "Ends tonight," "Only 5 remaining."
- Test and Optimize Copy
A/B testing isn't just for emails. Test different SMS copy, emojis, and CTAs to see what your audience responds to.
Try one message with a discount percentage and another with a dollar amount. Test urgency-focused copy against benefit-focused copy. Let data drive your decisions.
- Use Drip Campaigns to Nurture Shoppers
Not everyone converts on the first message. Set up multi-touch drip campaigns that nurture interest over time.
Message 1: Announce the sale.
Message 2: Highlight bestsellers.
Message 3: Add urgency with a countdown.
Message 4: Send a last-chance reminder.
Easify's automation handles the entire sequence based on user behavior.
Staying Compliant and Building Trust in 2025
2025 SMS Regulations You Should Know
TCPA requirements: You need explicit written consent before sending promotional texts. "By checking this box, you agree to receive SMS updates" is fine. "We might text you" buried in terms and conditions is not.
CTIA guidelines: Every message must include your brand name and a clear way to opt out. "Reply STOP to unsubscribe" is standard.
Consent management: Keep records of how and when each subscriber opted in. If someone files a complaint, you need proof.
Build Loyalty with Transparency
Tell subscribers exactly what they're signing up for and how often you'll text them.
"Get exclusive deals and early access! Expect 3-5 messages per month" sets clear expectations and reduces opt-outs.
Make unsubscribing easy. Hiding the opt-out process might keep your list bigger, but it will affect engagement.
Measuring Success & Optimizing Your Easify SMS Campaigns
Core KPIs to Measure
Revenue is the ultimate metric, but these KPIs tell you how to get more of it:
Click-through rate (CTR): What percentage of recipients clicked your link?
Conversion rate (CVR): How many clickers actually bought?
Revenue per message (RPM): Divide total revenue by messages sent. This tells you the real ROI of each campaign.
Attribution & Incrementality Testing
SMS gets credit when it drives revenue. But how do you know if it's truly effective or just stealing credit from other channels?
Run holdout tests. Send SMS to 90% of your list and withhold it from 10%. Compare revenue between groups to see SMS's true impact.
Use unique discount codes per channel. If a customer gets "SMS25" via text and "EMAIL25" via email, you'll know exactly which drove the conversion.
Your 2025 Black Friday SMS Playbook (Powered by Easify)
Here's your action plan:
- ✅ Build your subscriber list early: Start collecting opt-ins in September and October. Run giveaways, offer discounts, make signing up irresistible.
- ✅ Schedule campaigns with AI timing: Use Easify's smart scheduling to hit inboxes at peak conversion times.
- ✅ Use templates & segments for faster launches: Customize proven templates and deploy them to targeted segments.
- ✅ Track performance, optimize, repeat: Monitor your KPIs, A/B test relentlessly, and double down on what works.
Black Friday is a strategic operation. And with Easify by your side, it’s a definite win for your.
Start your Black Friday SMS campaign today with Easify — your go-to tool for Black Friday SMS marketing success.
FAQs
How far ahead should I plan my Black Friday SMS campaign?
Start planning in early October. Build your list, write your messages, and set up automation flows at least 4 weeks before Black Friday. This gives you time to test, refine, and fix any issues before game day.
How many SMS should I send during Black Friday weekend?
Aim for 3-5 messages total from Thursday through Monday. Quality over quantity wins here. Space messages 4-6 hours apart and vary the content so you're not repeating yourself.
Can I reuse templates for Cyber Monday?
Absolutely! The best templates work across both days. Just swap the discount code and adjust urgency language.
What are the best performing CTAs?
Action-driven CTAs with urgency win: "Shop now," "Grab yours," "Claim deal," and "Don't miss out" consistently outperform generic ones like "Learn more" or "Click here."
How does Easify help automate all of this?
Easify helps you with everything: from list management and segmentation to scheduling, personalization, and compliance. Set up your campaigns once, let automation run them perfectly, and track results in real time. It's like having an entire SMS team working 24/7.
Ready to crush Black Friday 2025? Stop stressing about complicated SMS setups and start making money. Easify gives you everything you need: proven templates, smart automation, and powerful analytics.
Start your Black Friday SMS campaign today with Easify and watch your revenue soar while your competition is still hitting send manually.
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