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No one likes getting cold calls, and email inboxes are already war zones. But a quick text? That feels personal, simple, and easy to reply to. That’s why SMS is the most underrated growth hack for MCA businesses. And with Easify, you don’t have to overthink it. We’ve already built the system that works. Old-school marketing tactics like cold calling and lengthy email sequences feel about as effective as selling ice to penguins. You need something faster. Something more direct. Something that cuts through the noise and lands right in your merchant’s pocket. What’s that? SMS marketing. Text messages get opened within 3 minutes of delivery. They’re personal. They’re immediate. And when done right with a platform like Easify, they turn your phone into the most powerful sales tool in your arsenal. Why SMS Marketing Works for MCA Businesses Email open rates in the financial sector hover around 18–22%. Not terrible, but not...

Dear finance pros, Your customers are buried in emails, overwhelmed by ads, and ignoring endless robocalls. If you want their attention, meet them where they actually respond: through text. Financial services are rapidly digitizing — from mobile banking to AI-driven credit scoring. Yet, digital transformation isn’t just about apps and portals. It’s about how companies communicate with customers. While your competitors are fighting for scraps of attention in crowded inboxes, SMS delivers your message straight to your customer’s hand. No spam folders or algorithm gatekeepers. Just you, your offer, and a 98% open rate that makes email marketers weep with envy. For finance companies, this isn’t just about marketing. It’s about survival. When a customer needs a loan approval update or payment reminder, they don’t want to dig through promotional emails. They want instant communication that helps them move forward. That’s exactly what SMS delivers. And in 2025, it’s becoming...

Whoever said, ‘There is no win in comparison.’ has said it right. The answer to the question, ‘SMS marketing vs. Email marketing: which is right for your business?’, I would say there is no comparison! The success of any tool depends on how and when it is used. There are no two opinions in the fact that both SMS marketing and Email marketing play a vital role in the success of any business. Marketers should understand their business goals and the pros and cons of SMS and email marketing before choosing one for their marketing strategy. In this article we will cover the following topics: What is SMS marketing? Benefits of SMS Marketing Drawbacks of SMS Marketing What is Email Marketing? Benefits of Email Marketing Drawbacks of Email Marketing Key differences between SMS marketing and Email Marketing What is SMS Marketing? SMS marketing is the use of text messages to...

Instant communication reigns supreme, SMS marketing is the game-changer for the real estate industry. Why so? Because your leads are mostly going to search for a property when they’re ready to buy, standing out at the ideal time is the best move. So how are you going to make the best out of this marketing tactic that has a 90% opening rate? Apart from the fact that 62% of people like getting property info by texts. That’s where text message marketing and software like Easify comes in play, delivering faster, engage more prospects With this blog, you’ll get the ins and outs of SMS marketing for real estate, with top-notch SMS strategies to strengthen your relationship with client and landing deals. What is SMS Marketing in Real Estate? In real estate, SMS marketing can be utilized for various purposes, including: It’s never been this easy to reach people, just as...

GITEX Dubai 2025 – The Hub of Innovation GITEX Global is returning to Dubai for its 45th edition in 2025. It’s the region’s largest technology event. Thousands of innovators, businesses, and tech leaders gather under one roof. This year’s theme centers on: Digital transformation AI Automation Customer engagement These are the pillars reshaping modern business, and GITEX 2025 Dubai is where the future gets unveiled. And guess what? Among the exhibitors is Easify.app. We’re a rising SaaS automation platform transforming how businesses connect with customers. Through SMS and omnichannel automation, we make marketing faster, simpler, and smarter. The New Era of Business Communication Digital transformation has changed everything. Customers expect instant responses. They want personalized experiences. They demand seamless communication across channels. But many businesses struggle to keep up. Customer engagement is harder than ever. Retention requires constant effort. And traditional methods? They don’t scale. That’s where automation comes in....

Insurance never makes it to the top of anyone’s to-do list. Some of your customers are racing between school drop-offs and late commutes. Others are running a business, answering client calls, or trying to squeeze in a grocery run before dinner. The last thing they’re thinking about is policy paperwork. So what happens? They forget. They delay. They push it off until it becomes a problem. But here’s the good news: it doesn’t have to be this way. You could send a short, clear SMS: This way, you’re making insurance simple again. No calls or inbox clutter. Just one tap is all that it takes. That’s why SMS works for insurance: you stop chasing clients, and they stay covered without the hassle. Why Use SMS for Insurance Reminders and Updates? We’ve been over this a couple of times already: email open rates just won’t cut it for important updates. So,...