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“Sorry, I didn’t see your email” How many times have you heard that from a customer? Or said it yourself? Now think about the last time someone told you they didn’t see your text message. It wouldn’t be as often, right? That’s the simple magic behind bulk SMS marketing – people actually read texts. We’re talking about a marketing channel with a 98% open rate. Let that sink in for a minute. Easify is a bulk SMS marketing platform. Bulk SMS marketing involves sending text messages to multiple customers at once. It’s direct, it’s personal, and with platforms like Easify, it’s surprisingly easy. Restaurants use it to fill empty tables with last-minute dinner specials. Salons book appointments that would’ve stayed empty. Retail stores turn slow days into profitable ones with personalized flash sale texts. The best part? You don’t need to be a marketing guru or tech wizard to make...

MYTH: Nobody reads texts from businesses. REALITY: SMS has a 98% open rate. The marketing graveyard is filled with brilliant campaigns that simply weren’t seen. Why? Probably because the wrong marketing channel was used. While everyone’s drowning in a sea of unread emails and skipping past social media ads, text messages still have that magical “gotta check it now” quality. And smart marketers are all over it. Ready to join the texting revolution? Let’s dive into how you can use SMS to turn casual browsers into ride-or-die customers. Trust me, your engagement metrics are about to get a serious glow-up. What is SMS Customer Engagement? SMS customer engagement is exactly what it sounds like – connecting with your customers through good old-fashioned text messages. But we’re not talking about sending “u up?” texts at 2 AM. We’re talking about strategic messages that build a good relationship with customers and drive...

Imagine Santa trading his sleigh for a smartphone. Sounds crazy, right? But in 2025, that jolly old man would probably deliver more joy through text messages than chimneys. Why? Because that’s where everyone’s attention is. People are not looking for reindeer on rooftops but staring at screens in their palms. That’s exactly why you need to learn the holiday SMS marketing best practices. Holiday shopping isn’t what it used to be. It’s gone from crowded malls to a fast-paced online race, and grabbing attention is everything. In this game, SMS marketing isn’t just another tool. It’s your secret weapon when all other notifications get ignored. Think about your own phone. What’s the last alert you actually paid attention to? An email or that text message that made your phone buzz? Exactly. Your beautifully designed email newsletter might be digital art, but that simple text message is the digital MVP. Why...

Text messages are powerful. They get opened. They get read. And they drive action. But here’s the thing – just sending texts isn’t enough. You need to know if they’re actually working. Are people taking any action? Are they buying your products? Are they unsubscribing? That’s where SMS marketing KPIs come in. These key performance indicators tell you exactly what’s working and what’s not in your text message campaigns. As a top bulk SMS platform, we’ll walk you through the key metrics to track SMS marketing success. From delivery rates to revenue impact – let’s dive in! Understanding SMS Marketing KPIs The most basic question. What are SMS marketing KPIs? They are specific measurements that tell you how well your text message campaigns are performing. Think of them as your campaign’s report card. They show you what’s effective, what needs improvement, and where you should focus your efforts next. Why...

Let’s face it – people are glued to their phones these days. That’s why SMS marketing has become such a powerful tool for businesses. SMS marketing is simply the use of text messages to reach customers. But there’s nothing simple about its effectiveness! Before getting started with SMS marketing, there are some SMS marketing best practices that you should know about. Businesses are flocking to SMS marketing because it works. The 98% open rate that SMS marketing offers cannot be ignored. Plus, it’s versatile! You can use SMS for promotions, appointment reminders, shipping updates, or just to say thanks. That’s why more and more businesses are adding text messaging to their marketing toolbox. Compliance with Regulations Understanding Legal Requirements Before you start texting everyone on your contact list, pump the brakes! There are a few laws about this stuff. The big ones in the US include the Telephone Consumer Protection Act...

Here’s a scenario: Your customer is standing in line at the grocery store, scrolling through their phone. Suddenly, a notification pops up – a text from your business offering 20% off an item from their wishlist, valid for today only. Within minutes, they’ve clicked on the link and made a purchase. All this happened before they had even checked out with their groceries. Now you know why SMS marketing works. In a world where the average person is bombarded with thousands of ads daily, text messaging cuts through the noise. An astonishing 98% open rate adds to the glory. Text marketing isn’t new technology – it’s been around since the early 2000s. But it remains one of the most underutilized weapons in many business arsenals. That’s great news for you, because it means less competition for your customers’ attention when you do leverage this channel. In this guide, we’ll walk...