SMS Marketing for Real Estate

SMS Marketing for Real Estate

Instant communication reigns supreme, SMS marketing is the game-changer for the real estate industry.

Why so? Because your leads are mostly going to search for a property when they’re ready to buy, standing out at the ideal time is the best move.

So how are you going to make the best out of this marketing tactic that has a 90% opening rate? Apart from the fact that 62% of people like getting property info by texts.

That’s where text message marketing and software like Easify comes in play, delivering faster, engage more prospects

With this blog, you'll get the ins and outs of SMS marketing for real estate, with top-notch SMS strategies to strengthen your relationship with client and landing deals.

What is SMS in Real Estate?

In real estate, SMS marketing can be utilized for various purposes, including:

  • Announcing new property listings.
  • Sending reminders for open houses or showings.
  • Sharing important updates, such as price changes
  • Requesting feedback or testimonials from satisfied clients.

It's never been this easy to reach people, just as hard it is to get noticed. So playing the cards right is the difference between closing that property sale and still promoting it up for sale.

Get a free trial of Easify today — experience how easy it is to reach clients and close deals faster!”

How to Start Sending SMS Real Estate Messages?

Kick off your SMS marketing journey in real estate using Easify’s bulk SMS Marketing Services. Here’s how to get started:

  1. Sign Up for Easify: Create an account with Easify and verify your phone number.
  2. Understand the Platform: Take time to explore the features available on Easify and how they can best serve your needs.
  3. Build Your Contact List: Collect phone numbers from clients and leads, always ensuring you have consent to send text messages.
  4. Craft Your Messages: Utilize the SMS templates provided by Easify or create your own relevant messages tailored to your audience.
  5. Send and Monitor: Launch your SMS campaigns and monitor their performance. If you need assistance, the Easify Customer Support Team is always ready to help.

Hassle-Free Texting on Easify with 10DLC Compliance

To be effective, you have to abide by the texting laws. Easify is a 10DLC-compliant platform ensuring secure, spam-free messaging meeting U.S. and Canadian regulations. And this is how you do it:

  • Get Consent: Only message clients who have opted in.
  • Set Expectations: Share how often they’ll receive texts.
  • Easy Opt-Out: Always include opt-out instructions.
  • Stay Relevant: Send only real estate-related content.

Worried about texting laws? Easify makes sure your messages are 100% compliant with 10DLC regulations — Get started today !

Pro Tip: Run various types of messaging templates to see what fits best with your audience!

Here, have a look at these templates:

Looking for New Listings?

  • Hi [insert name]! I’ve just listed some beautiful homes in your preferred area, all within your budget. Be the first to have a look? Let me know!

Special Deal on Your Dream Home!

  • Hi [insert name]! An exclusive property just came on the market, and it’s a great deal. Perfect location, top amenities. Interested? Let’s schedule a tour!

Weekly Open House Alert

  • Hey [insert name]! Check out this week’s open houses nearby—best homes, for budgets between $250K and $450K. Don’t miss it! Click here for details -[insert link]

Neighborhood Spotlight Tour

  • Curious about the best neighborhoods in [City]? I’ll give you a personalized tour this weekend! Let me know if you’d like to have a spot to explore the place.

Intent to Sell? Home Evaluation Available

  • Hi [insert name], want to know your home’s current market value? I can send a free home evaluation right to your phone. Just reply ‘Value’ to get started!

Upcoming Home Buying Workshop!

  • Hey [insert name], Do you or someone you might know planning to buy a home soon? Our free workshop’s got you coverd, everything from budgeting to buying. Reserve your spot now!

Handpicked Homes Just for You!

  • Hi [insert name]! I’ve found a few homes that are an exact match to your expectations. Reply ‘Yes’ for more info.

Schedule Your Private Showing

  • Hi [insert name], I’ve arranged a private showing for you on [date]. Let’s find your perfect home! Does that time work for you?.

Final Call: Open House This Weekend!

  • Last chance, insert name! Our open house for [property address] is this Sunday. Drop by at 12 PM to figure out if this home fits your expectations!

Key Tips for SMS Marketing in Real Estate

Though SMS marketing is extremely effective on the bright side, certain practices can enhance your strategy.

Know Your Audience

You’ve got to understand your audience. Craft your messages based upon their preferences, budgets, and previous interactions. This personalization makes your communications feel more relevant.

Personalize Messages

Incorporate your recipient's name and customize the content based on their interests. Personalized messages can enhance engagement significantly.

Follow Up with Leads

Never hesitate to reach out and connect with warm leads after they inquire for the first time. A simple follow-up message is all you’ve got to do to push your chances of closing that deal.

Schedule Property Showings

Text your clients informing them about upcoming property showings. This isn’t just going to save time it’ll also enhance the client’s experience.

Automate Viewing Reminders

Implement automated reminders for upcoming viewings or meetings. This can reduce no-shows and keep your clients informed.

Notify Clients of Price Changes

Keep your clients updated about price changes or any significant new listings that could interest them.

Request Testimonials

After a successful transaction, send a friendly message requesting feedback or testimonials. This will build you a better reputation in the long run and attract new clients.

Don't Send Unsolicited Messages

Always ensure you have consent before sending an SMS. Unsolicited messages can lead to opt-outs or unsubscribe and harm your firm in the long run.

Make Sure the Timing is Right

Consider the time of day when sending messages. Avoid early morning or late-night texts to ensure you are considerate of your client’s time.

Mind Your Tone

Keep your messages friendly and professional. Your tone matters and can impact how your clients perceive you.

Add a Call to Action

Include a clear CTA in your messages, as the content is short, a CTA is a must. Encouraging the clients to visit a property or to respond to your message.

Start driving results today! Sign up for Easify and launch your first SMS campaign in minutes.”

Frequently Asked Questions (FAQs)

Is SMS marketing effective in real estate?

Absolutely! Having a high engagement rate and drives immediate responses from clients, making it perhaps the best effective tool for real estate professionals.

What is SMS in real estate?

SMS in real estate facilitates important information exchange regarding properties, appointments, and updates with clients and prospects.

How effective is the SMS campaign?

With 90% surety that your message will be read, the SMS campaign also depends on message relevance, your timing and the target audience.

What is the success rate of SMS marketing?

SMS marketing achieves an astonishing opening rate of around 90%, leading as one of the most successful marketing methods available.

How to do marketing through SMS?

First build a contact list, before that you should obtain consent from recipients, then strive to create engaging SMS content, finally monitor your campaign performance for continuous improvement.

Conclusion

When it comes to maintaining communication with clients or let it be about landing the deal, nothing comes close to SMS marketing. By sending personalized messages, and knowing your audience better, you can improve your engagement and conversion rates to land deals for the properties you’re trying to sell. So why wait? Start implementing SMS marketing today and watch your real estate business flourish!

Discover how we can boost your client outreach by signing up and exploring the platform. Start transforming your real estate marketing with Easify today.

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