Summer's here, and you know what that means? It's showtime for SMS marketing!
While everyone's soaking up those sunny vibes scrolling through their phones at the beach, or checking messages between BBQ flips, your brand has a golden opportunity. Summer is literally the prime time for SMS marketing. Why? Because people are constantly on the move and their phones are glued to their hands.
Think about it. When folks are lounging poolside in Miami or road-tripping across Texas, they're checking their texts. Those short, punchy messages cut through all the summer noise like a cold drink on a scorching day.
Here's the kicker: with platforms like Easify, launching automated, and stunningly personalized summer campaigns has never been easier. No tech degree required.
Summer SMS Marketing Campaign Ideas
- Consider refining and testing text timing - days and hours - specifically for summer
Summer throws everyone's schedule out the window. People are staying out late, hitting up rooftop bars, going to outdoor concerts, and taking those long weekend getaways to the Hamptons or Lake Tahoe.
Your usual 2 PM Tuesday text blast? Yeah, that might not cut it anymore.
Here's what you need to do: test evenings and weekends. That 6 PM Friday text about weekend deals? Pure gold. Sunday afternoon reminders about Monday sales? Chef's kiss.
The beauty of Easify's built-in scheduling is that you can experiment without breaking a sweat. Set up different send times, see what clicks, and just like that, you've got your summer sweet spot.
- Look to summer buying patterns to predict customer interests and behaviors
Summer shopping patterns are like clockwork, but in the best way possible. Come May, everyone's prepping for summer. People are scrambling for sunscreen, patio furniture, and summer essentials. By July? It's all about camping gear, grilling accessories, and festival outfits.
Smart brands tap into this seasonal demand like they're mining for gold. Who bought outdoor furniture last year? They're prime candidates for summer maintenance products or new accessories.
- Segment SMS audiences based on known information
Here's where things get really fun. Why send beach gear promotions to customers in Colorado when they're probably more interested in hiking boots and mountain biking gear?
Location-based segmentation is your secret weapon. Send those surf shop deals to your California crowd and winter sports clearance to your Denver folks.
- Incorporate summertime visuals using MMS to make your texts pop
Plain text messages are like showing up to a pool party in a winter coat. It might be technically fine, but you're missing the point.
MMS is where the magic happens. We're talking mouth-watering BBQ photos, or sneak peeks of your latest summer collection. Visual content gets more views than text-only content.
And guess what? That's not just summer math, that's year-round gold. With Easify's MMS feature, uploading those eye-catching visuals is as easy as posting to Instagram. With MMS, watch your engagement rates climb faster than the temperature in Phoenix.
Embrace Summer Holidays Within Your SMS Marketing Campaigns
- Father's Day SMS Marketing Campaign Ideas
Father's Day hits different when you nail the messaging. Skip the generic "Happy Father's Day" message. Instead, go for something fun and relevant like:
“Father’s day gift guide: shop now and save 20%.”
Set up automated drip campaigns in Easify leading up to the big day. 3 weeks out: "Father's Day is coming! Here's what Dad actually wants." or “Need gift ideas? Our Father’s Day Gift Guide is here.”
2 weeks out: "Don't be that kid who forgot Father’s Day. Shop now and save 10%." Final week: “Clock’s ticking! Last chance to grab a great gift for Dad.” or "Last chance to be Dad's favorite child this year."
- 4th of July SMS Marketing Campaign Ideas
July 4th is basically one of America's biggest sale day disguised as a holiday. Everyone expects deals, so give the people what they want!
Think flash sales, patriotic product bundles, party essentials, etc.
“Freedom isn't free, but shipping is – July 4th flash sale starts NOW!"
Schedule these campaigns weeks in advance using Easify's scheduling tools. This way, you can actually enjoy your own BBQ instead of scrambling with last-minute promotions.
- Labor Day SMS Marketing Campaign Ideas
Labor Day marks the end of summer, and people know it. It is your cue to wrap up summer sales and tease what’s coming for fall. Think end-of-season clearance paired with early access to new arrivals.
Use Easify to schedule countdowns and reminders that drive urgency:
“48 hours left! Shop our end-of-summer blowout before it’s gone.”
“Labor Day weekend exclusive: Fall previews + final summer markdowns.”
Use Easify's SMS automation feature to set up these countdown sequences automatically. Set it once and watch the sales roll in.
Sun’s Out, Sales Up – Launch Your First SMS Campaign with Easify!
Other Summer Events to Fuel Your SMS Marketing Ideas
Don't sleep on local events! County fairs and music festivals are great for location-based marketing. Here’s how you can market:
"Coachella survival kit – everything you need is 20% off this weekend!"
"State fair season is here! Grab your comfort food essentials."
Put Easify's geo-matching feature to best use! Alert users to nearby events they care about. No sending Austin music festival promos to folks in Seattle (unless, you know, they're planning a road trip).
Evolve Summertime SMS Marketing Beyond Product Promos
- Promote Your Referral Program
Summer's all about sharing good vibes, so why not make that literal?
"Give $10, Get $10 – Share your summer vibe with friends!"
Track referrals and send reward updates automatically through Easify. When someone refers a friend, both get a text confirmation and ultimately their rewards. It's like having a personal assistant who never takes vacation days.
- Use Summertime to Acquire UGC
User-generated content is best for marketing and summer gives you endless opportunities for it.
"Text us your best summer selfie with our product for a chance to be featured on our socials and win a $100 gift card!"
Easify's two-way texting makes collecting UGC interactive and fun. No more hoping people will remember to tag you on Instagram. Instead, bring the contest directly to their text messages!
- Use SMS to Promote Your Summer-Themed Content
Got summer travel guides? Grilling recipes? Beach playlist recommendations? Don't let that content collect digital dust.
"Summer vibes playlist just dropped – perfect for your next road trip!"
Include trackable short links and monitor clicks with Easify's built-in analytics. You'll see exactly which content resonates with your audience.
- Bonus Tip: Consider That Customers May Need Extra SMS Reminders About Upcoming Appointments
Summer equals distractions, and distractions equal missed appointments. Your customers are juggling a lot of things, and yes, they need extra nudges!
Set up automatic appointment reminders and follow-ups through Easify.
"Hey Sarah, your appointment is tomorrow at 2 PM – we'll have the AC cranked up for you!"
8 Additional SMS Marketing Campaign Ideas for Summer
- Host a Summer Holiday Social Media Contest
Run contests on Instagram but manage entries through SMS.
Text SUMMER to 55567 to enter our beach getaway giveaway!"
Encourage entries via SMS, and announce winners with colorful MMS messages that pop in their inbox.
- Promote a Vacation-Ready Kit
"Jetting off to Hawaii? Grab our vacation essentials bundle: sunscreen, portable charger, and travel pillow for $39!"
Offer bundled discounts for travel or beach gear that makes packing a breeze. People love convenience, especially when they're rushing to catch flights.
- Highlight Your Seasonal Content
"5 grilling hacks that'll make you the neighborhood hero: read now!"
Drive clicks to your seasonal blog posts or landing pages. Short links in texts often get way more action than social media posts.
- Showcase Summer Retail Flash Sales
"Ice cream truck spotted! 2-hour flash sale on summer treats – HURRY!"
Use SMS to create that heart-pounding urgency. Nothing drives action like FOMO combined with summer fun and a ticking clock.
- Organize an Event in Your Community
Hosting a customer appreciation BBQ? Send text invites with directions, parking info, weather updates, and all the necessary details.
Text invites paired with directions and reminders work way better than email invitations that get buried in inboxes.
- Run a Referral Giveaway
"Refer 3 friends this month and win a summer getaway worth $1,000!"
Track progress via text updates and keep the excitement building with milestone messages.
- Share a Summer Survey
"Quick question: Beach day or pool day? Text A for beach, B for pool!"
Quick feedback equals smarter offers. Use Easify's two-way SMS system to easily collect responses and segment customers based on their preferences.
- Send Friendly Seasonal Reminders
Some things just make sense seasonally. Lawn care in spring, AC checkups in summer, or skincare reorders before the dry months hit... you get the point?
“Time for your seasonal AC tune-up. Book your slot today!”
“Hey! Your favorite sunscreen might be running low. Restock now!”
All those summer maintenance tasks people forget about - set up recurring messages using Easify's automation and remind them.
Heat Up Your Summertime SMS Marketing With Easify
Look, we could keep going with campaign ideas all day, but here's the bottom line: the best SMS marketing platform makes all these strategies actually doable.
Easify simplifies seasonal messaging with features that just make sense:
- Campaign automation that works while you're sipping margaritas by the pool. Set up your entire summer campaign sequence in advance and let the platform do the heavy lifting.
- MMS support that makes your messages pop like fireworks on the 4th of July. No technical headaches, just beautiful, engaging content.
- Segmentation and personalization so smooth, your customers will think you're reading their minds. Send the right message to the right person at the right time, every time.
- Easy list building because growing your SMS subscriber list shouldn't feel like pulling teeth at the dentist.
Whether you're running a flash sale for pool floats or sending appointment reminders for AC tune-ups, Easify is your all-in-one SMS marketing platform for summer success.
The sun's shining, the opportunities are endless. Don't let this summer pass you by. Your customers are out there, phones in hand, ready to engage with brands that get it right.
Ready to make this summer your most profitable yet? Start your free trial with Easify or book a demo today. Your bank account will thank you when Labor Day rolls around. Now get out there and make some noise!
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SMS marketing for restaurants offers a direct and effective way to connect with customers, boosting engagement and driving business.
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