What is Geo-Tagging?
The process of attaching geographical metadata to various content is called Geo-Tagging. For example, the use of latitude and longitude coordinates of the location where the content was created or shared. Reports suggest that 90% of marketers believe that location-based marketing has a positive impact on sales. Hence, the importance of geo-tagging in marketing cannot be ignored.
Benefits of Geo-Tagging in Marketing
Geo-tagging helps in targeting audience based on their locations to land clients. It also provides useful insights on customer activities. Following are a few benefits of geo-tagging-
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