What is Geo-Tagging?
The process of attaching geographical metadata to various content is called Geo-Tagging. For example, the use of latitude and longitude coordinates of the location where the content was created or shared. Reports suggest that 90% of marketers believe that location-based marketing has a positive impact on sales. Hence, the importance of geo-tagging in marketing cannot be ignored.
![Geo-Tagging](/images/features/geo-tagging/aim.jpg)
Benefits of Geo-Tagging in Marketing
Geo-tagging helps in targeting audience based on their locations to land clients. It also provides useful insights on customer activities. Following are a few benefits of geo-tagging-
![](/images/blog/Text-Message-Campaigns-6.png)
SMS Campaign 101: Everything You Need to Know About SMS Campaigns
An SMS campaign is a targeted marketing strategy that uses text messages to send promotional or informational content to a specific group of recipients.
![](/images/blog/blogTrend1.jpg)
Email Marketing: Recap of 2024 and What to Expect in 2025
Explore email marketing trends from 2024 and what’s ahead in 2025, including automation, AI, hyper-personalization, and interactive AMP emails.
![](/images/blog/fImage.png)
Strategies for Mastering Customer Retention with SMS Marketing
Customer retention with SMS marketing can increase profits by 25% to 95%. The real win? Keep your team coming back!