What is Geo-Tagging?
The process of attaching geographical metadata to various content is called Geo-Tagging. For example, the use of latitude and longitude coordinates of the location where the content was created or shared. Reports suggest that 90% of marketers believe that location-based marketing has a positive impact on sales. Hence, the importance of geo-tagging in marketing cannot be ignored.

Benefits of Geo-Tagging in Marketing
Geo-tagging helps in targeting audience based on their locations to land clients. It also provides useful insights on customer activities. Following are a few benefits of geo-tagging-

Holiday SMS Marketing Best Practices for 2025 and Beyond
Holiday SMS Marketing Best Practices include deciding on your special offers, stepping into the role of a personal shopper, sharing user-generated content, personalizing your messages, and more.

SMS Marketing KPIs: How to Measure Your SMS Marketing Campaign Success
Learn the key SMS marketing KPIs that drive success, including delivery rate, click-through rate, conversion rate, and opt-out rate. Discover how analyzing these metrics helps optimize your SMS campaigns for better engagement and results.

SMS Marketing Best Practices Every Business Should Follow
Discover top SMS marketing best practices for businesses, such as obtaining explicit consent, leveraging A/B testing, keeping messages within the 160-character limit, automating campaigns, and growing your list..