Geo-Tagging to Boost Your Marketing Efforts

Easify’s Geo-tagging feature helps you promote your business, website, and position yourself in the market by targeting users based on their locations.

Geo-Tagging to Boost Your Marketing Efforts

What is Geo-Tagging?

The process of attaching geographical metadata to various content is called Geo-Tagging. For example, the use of latitude and longitude coordinates of the location where the content was created or shared. Reports suggest that 90% of marketers believe that location-based marketing has a positive impact on sales. Hence, the importance of geo-tagging in marketing cannot be ignored.

Geo-Tagging

Benefits of Geo-Tagging in Marketing

Geo-tagging helps in targeting audience based on their locations to land clients. It also provides useful insights on customer activities. Following are a few benefits of geo-tagging-

Local Targeting- Geo-tagging is used by marketers to target specific audiences in a particular location. This allows marketers to focus on relevant areas and save the money and time wasted on reaching consumers outside the area of focus.
Location-Based Offers- Geo-tagging is an efficient method to boost foot traffic and drive sales. It helps marketers to offer discounts, or promotions when consumers are physically near the establishment.
User Engagement- Geo-tagging lets users share their experiences at specific locations leading to more user engagement.

SMS Campaign 101: Everything You Need to Know About SMS Campaigns

An SMS campaign is a targeted marketing strategy that uses text messages to send promotional or informational content to a specific group of recipients.

03 Feb, 2025

Email Marketing: Recap of 2024 and What to Expect in 2025

Explore email marketing trends from 2024 and what’s ahead in 2025, including automation, AI, hyper-personalization, and interactive AMP emails.

31 Jan, 2025

Strategies for Mastering Customer Retention with SMS Marketing

Customer retention with SMS marketing can increase profits by 25% to 95%. The real win? Keep your team coming back!

20 Jan, 2025
Download Our Mobile App
Get our Mobile App to get real time notifications & more