Easify is a versatile communication and automation platform designed to simplify SMS messaging, bulk SMS campaigns, calls, email integration, voicemail automation, and messaging automation. It empowers businesses and individuals to enhance customer engagement, streamline communication, and automate messaging tasks.

What are the key features of Easify?

Easify's platform offers key features for streamlined communication, including SMS messaging, bulk SMS campaigns, personalized messaging, email integration, and voicemail automation. Our scheduling tools and delivery analytics help optimize engagement, while robust API integration ensures seamless system connectivity.

How can Easify benefit my business?

Easify can help your business to improve customer communications, run effective SMS marketing campaigns, automate messaging tasks and optimize messaging workflows for greater efficiency and customer satisfaction.

Is Easify suitable for individuals?

Yes, Easify caters to both businesses and individuals. It provides a user-friendly platform for personal communication and messaging automation, making it versatile for various needs.

How can I get started with Easify?

Getting started with Easify is easy. Simply sign up for an account, explore the platform, and start sending SMS messages, running bulk campaigns, and leveraging its powerful features to enhance your communication.

Is Easify secure and compliant?

Yes, Easify prioritizes data security and complies with industry standards. Your data is protected, and your SMS communications are delivered securely, ensuring peace of mind.

Top 5 Benefits of SMS Marketing In 2024

Being a marketer is tough, and understanding the market and communicating well with the audience makes it even more difficult. Knowing the fact that good communication is good business, every marketer should work at establishing good communication with customers. All we need to do is to find the right communication tool and the right strategy to proceed.

John Powell has rightly said ''Communication work for those who work at it'' "

Studies have revealed that around 65% of global mobile phone subscribers communicate via text message. 80% of people in the U.S. and Canada send messages via SMS. Hence, we cannot ignore the fact that SMS marketing is an effective way to reach around 292 million people in the U.S and Canada region.

What is SMS Marketing?

SMS stands for Short Message Service which is a text message of 160 characters. SMS marketing is also referred to as text marketing. It is a marketing technique of sending text messages to users for lead generation and boosting sales. Two decades ago, American idol asked its viewers to vote for their favorite contestants using SMS and it worked well with the masses.

Today, after more than two decades of its introduction, SMS marketing is here to stay. The reason is simple. It is the most cost-effective and low risk communication channel that can be used by businesses for quick reach and better results.

Benefits of SMS Marketing

Here are the top 5 benefits of SMS marketing that can be utilized by businesses for better communication.

1. Instant Reach : The business world has become competitive. Delivering the right information at the right time is crucial in determining business success. This is where SMS marketing comes as a savior for marketers. It is the most direct and immediate source of communication with an open rate of 98%.

2. Flexible : SMS marketing adapts to various marketing requirements and can be utilized to meet various marketing needs. Businesses can use text messages for various purposes that include sending-

Promotional Discounts and Offers
Flash Sales
Reminders and Confirmations
Reward Updates
Customer Surveys and Feedback
Personalized Messages

3. Customizable : In the business world, we say, everyone is not your customer. So, every business should identify their audience and segment them before blindly implementing any marketing strategy. One of the main benefits of SMS marketing is that it is customizable. Marketers can customize text messages according to the needs of specific consumer groups.

4. Cost-Effective : Sending an SMS is inexpensive compared to other marketing and communication channels. Marketers can gain maximum benefits in minimum investment.

Text messages have a high Click Through Rate (CTR) of 20-35% which is higher compared to 1-10% on email. Considering the high open rate and response rate of text messages, SMS marketing can garner high Return on Investment (ROI)

5. Quick Customer Feedback : SMS marketing is the best marketing technique to convert customer service into profit center. Text marketing is used not just for delivering messages but also to collect feedback which helps businesses to improve their service.

Hence, maintaining long-term relationships with customers through proper customer service is another important benefit of SMS marketing.

Advantages of SMS Marketing with Easify

The best way to take full advantage of SMS marketing is to keep updated with the latest trends. The following are a few advantages of SMS marketing with Easify.

Leveraging AI : Artificial intelligence and generative AI have become an indispensable part of any business. Easify’s SMS marketing tool leverages AI in content management to draft messages, saving a significant amount of time for marketers.
Engaging Multimedia Messaging : Studies show that text messages containing multimedia content like images, GIFs, etc. improve engagement by 56%. Build better connections with customers and improve engagement by adding relevant images/ emojis to your SMS message using Easify’s SMS marketing.
Ready-to-Use Templates : Planning and executing SMS campaigns with Easify is a walk in the park for marketers. Ready-to-use templates for SMS marketing save time and maintain brand consistency.
Scheduled Messages for Timely Delivery : Select the recipient, draft your message and schedule it for the time at which it matters the most. How easy it can be! Easify’s message scheduling feature saves your valuable time and ensures that your message reaches the right audience at the right time.
Personalization : Personalized messaging is a powerful way to engage with the audience. Easify’s SMS marketing allows sending personalized messages and supports randomizing message using spintax.

Statistics show that SMS marketing is here to stay, and it is more powerful than before. According to sources, the number of SMS users is predicted to rise to 5.9 billion by 2025.

This is a clear indication that the future of SMS marketing is bright, and businesses should utilize its full potential for achieving their marketing goals. For more information on SMS marketing and its benefits visit Easify, Let’s easify SMS Marketing!

FAQs

1) Is SMS a good marketing channel?

Yes, SMS marketing is undoubtedly an excellent marketing channel that aligns with the marketing needs of marketers. The various benefits of SMS marketing make it an indispensable part of marketing strategy.

2) Is SMS marketing illegal?

No, SMS Marketing is not illegal. It is legal if it follows the existing text marketing laws, regulations, and consumer privacy policies. Non-compliance can result in legal action and fines.

3) Is SMS marketing worth it?

Yes, SMS marketing is often worth it for many businesses considering factors like high open rates, conversion rates, return on investment, etc. SMS marketing is also scalable. Due to the flexibility offered by SMS marketing, marketers can use it depending on the business needs. SMS marketing grows with growing business.

4) Who uses SMS marketing?

SMS marketing is used by various businesses irrespective of their size. It works effectively for both small and medium businesses (SMBs) and large enterprises.

Marketers from various industries including restaurants, healthcare, MCA, real estate, education, e-commerce, etc. use SMS marketing for improved communication with customers.

4) How to send an SMS to 1000 contacts?

SMS can be sent to 1000 contacts using Easify’s SMS marketing service. Businesses can choose to send messages immediately or schedule them later depending on the customer's behavior and marketing needs.