What is SMS Analytics?
SMS Analytics is a powerful tool to assess the effectiveness of your SMS marketing by tracking key factors like open rates, click-through rates, and more. Easify’s SMS analytics help in keeping track of the number of delivered, undelivered, pending, and failed messages to analyze the performance of text messages.

Benefits of Analyzing SMS Marketing Performance
Monitoring SMS Analytics is highly beneficial for businesses to grow and achieve desired results. Here are a few benefits of SMS Analytics-

Holiday SMS Marketing Best Practices for 2025 and Beyond
Holiday SMS Marketing Best Practices include deciding on your special offers, stepping into the role of a personal shopper, sharing user-generated content, personalizing your messages, and more.

SMS Marketing KPIs: How to Measure Your SMS Marketing Campaign Success
Learn the key SMS marketing KPIs that drive success, including delivery rate, click-through rate, conversion rate, and opt-out rate. Discover how analyzing these metrics helps optimize your SMS campaigns for better engagement and results.

SMS Marketing Best Practices Every Business Should Follow
Discover top SMS marketing best practices for businesses, such as obtaining explicit consent, leveraging A/B testing, keeping messages within the 160-character limit, automating campaigns, and growing your list..