What is Email Marketing?
There are approximately 4.48 billion email users across the globe. Hence, email marketing is one of the most powerful digital marketing tools to reach an audience. Email marketing can be described as the use of emails campaigns to generate leads, increase customer engagement, boost sales, and achieve other similar goals.

Why Email Marketing is Important for Businesses?
Studies have shown that 99% of consumers prefer receiving updates via email, making it the most effective marketing strategy for any marketer. The following are a few benefits of email marketing for businesses.
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With Easify’s comprehensive call services, you can reach more customers, nurture leads, and boost sales opportunities. We help businesses develop strong customer relationships and execute successful marketing strategies.
Frequently Asked Questions

Holiday SMS Marketing Best Practices for 2025 and Beyond
Holiday SMS Marketing Best Practices include deciding on your special offers, stepping into the role of a personal shopper, sharing user-generated content, personalizing your messages, and more.

SMS Marketing KPIs: How to Measure Your SMS Marketing Campaign Success
Learn the key SMS marketing KPIs that drive success, including delivery rate, click-through rate, conversion rate, and opt-out rate. Discover how analyzing these metrics helps optimize your SMS campaigns for better engagement and results.

SMS Marketing Best Practices Every Business Should Follow
Discover top SMS marketing best practices for businesses, such as obtaining explicit consent, leveraging A/B testing, keeping messages within the 160-character limit, automating campaigns, and growing your list..