What is Email Marketing?
There are approximately 4.48 billion email users across the globe. Hence, email marketing is one of the most powerful digital marketing tools to reach an audience. Email marketing can be described as the use of emails campaigns to generate leads, increase customer engagement, boost sales, and achieve other similar goals.
Why Email Marketing is Important for Businesses?
Studies have shown that 99% of consumers prefer receiving updates via email, making it the most effective marketing strategy for any marketer. The following are a few benefits of email marketing for businesses.
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