Texting by the Rules; 10DLC Compliance Made Simple

Hey there, text marketers! Ever sent out an SMS campaign with much hype only to have it vanish into the digital abyss? If you're nodding your head, you might be on the wrong side of 10 DLC compliance.

10DLC (10-Digit Long Code) is basically your regular phone number that has been charged for business messaging. It's kind of the gold standard for how businesses text their customers, and the carriers are not playing around with the rules.

Why should you care? Because non-compliance can hit you where it hurts - your wallet and your reputation. We're talking about blocked messages, hefty fines, and the kind of brand damage that makes your marketing team break out in cold sweats.

You don’t need that, do you? Well, as one of the most reliable bulk messaging apps for businesses of all sizes,Easify is here to help. We’ll tell you all about 10DLC and we can even help you stay compliant!

What is 10 DLC Compliance?

10DLC compliance is the process of registering with The Campaign Registry (TCR) for sending business text messages in the US, improving deliverability, reducing spam, and enhancing security.

Let's break it down simple and sweet:10 DLC compliance means following the rules set up for business text messaging using standard 10-digit phone numbers (like 555-123-4567).

Here's the deal - 10 DLC is different from those old-school short codes (like 12345) or toll-free numbers. While short codes are shared and crazy expensive, and toll-free numbers have their own limitations, 10 DLC gives you your own dedicated number with better deliverability at a price that won't make your CFO faint.

Think of 10 DLC as the middle ground: more legit than a random number, less expensive than a short code, and way more effective than both.

Would you like a comparison? 10DLC vs. Toll free numbers vs. short codes? Well, here’s one that weighs out all the pros and cons:

Key Benefits of 10 DLC Compliance for Business Messaging

Jumping on the 10 DLC bandwagon comes with some solid perks, especially when you use the right platform. Easify makes it simple to stay compliant and get the most out of your SMS campaigns. Here’s why 10 DLC is a game-changer for business texting:

Better Deliverability

Your messages actually reach people - no more disappearing into the void. Carriers trust 10 DLC-registered numbers, so your texts are less likely to get blocked. Easify helps you stay compliant and boosts delivery rates. In short, your messages land where they should.

Higher Sending Limits

With 10 DLC, you can send more texts without hitting carrier limits. If a brand undergoes a vetting process through the Campaign Registry and gets a high brand trust score, they can increase message throughput and daily sending limits. However, the limit depends on the level of vetting and the business use case.

Stronger Sender Reputation

Think of 10 DLC as the business world’s version of a firm handshake. A verified number tells carriers and customers you’re legit. It helps keep your number recognized and trusted, so your texts always make the right impression.

Less Chance of Getting Flagged as Spam

Nobody checks their spam folder, right? With 10DLC, carriers know your messages come from a real business, so they don’t get blocked as spam.

Easify helps you go even further. Along with 10DLC, we offer features like SHAKEN/STIR, CNAM, and more to remove that "Spam Likely" label from your calls. These tools increase your business's credibility, making sure your texts and calls are trusted and delivered - just like they should be.

More Affordable Than Short Codes

Short codes are pricey, and toll-free numbers have limits. 10 DLC gives you the best of both worlds - great deliverability at a lower cost.

With 10 DLC and Easify, you can text smarter, stay compliant, and connect with customers the right way. Explore our plans to pick out one that suits your business’s needs best.

Increased Local Presence

The 10DLC number you get comes with an area code, and you can choose one that fits your business. You can pick an area code based on where your business is located or where your customers are. When customers see a familiar area code, they feel more comfortable and are more likely to answer your calls or texts.

Easify makes this even better with the geo-tagging feature. If you have multiple numbers, we automatically match a customer’s number with one that has the same area code. This builds trust, increases response rates, and helps you connect with customers more easily. Simple, right?

Why Does 10 DLC Compliance Matter?

Mobile carriers and industry guardians like CTIA (The Wireless Association, originally known as the Cellular Telephone Industries Association) have banded together to clean up the SMS highways.

The Campaign Registry (TCR) is the new sheriff in town. They're the central database where all 10 DLC brands and campaigns get registered and vetted. Think of them as the bouncers deciding if your text messages get into the club or get left standing on the sidewalk.

When you play by the rules, your messages get delivered consistently. When you don't? Carriers can block your messages entirely or slap you with fines that'll make your eyes water. And once your brand gets that "spam" label, good luck shaking it off.

→ Don’t risk fines or blocked messages! Let Easify handle your 10DLC registration and messaging compliance. Get started!

Key Requirements for 10 DLC Compliance

Want to stay on the right side of compliance? Here's what you need to handle:

Business Registration

First things first, you must get your business verified with The Campaign Registry. They'll check that you're legit and not some fly-by-night operation.

What is the Campaign Registry?

Well, The Campaign Registry (TCR) is where businesses register their A2P 10DLC messaging campaigns. It checks to see if your business is legitimate and that you’re texting consumers for the right reasons. This helps ensure your messages are delivered reliably and at scale without getting blocked.

With Easify, you don’t have to worry about handling TCR registration yourself. We take care of it for you!

Campaign Approval

Every campaign needs to get a thumbs-up before you start blasting texts. You'll need to share your use case, message samples, and how you got those phone numbers.

Carrier Fees

Nothing's free in this world, especially not texting at scale. To keep business messaging secure and spam-free, carriers have their own registration fees. While the cost isn’t huge, it’s important to budget accordingly.

Content Rules

Some things just don't belong in business texts. Avoid anything shady. Also, no phishing or misleading content - that's a one-way ticket to Blockedville. Carriers keep an eye out for misleading or suspicious messages. Breaking the rules can get your number blocked fast. Keep it legit and professional so your texts reach the right people.

Steps to Achieve 10 DLC Compliance

Ready to get 10 DLC compliant? Follow these steps and you'll be golden:

Step 1: Register Your Business and Brand with TCR

When registering a private company, you must provide the following details:

• Business Name
• Business Address
• EIN (Employer Identification Number)
• Contact Information (Email and Phone Number)
• Use Case Description
• Proof of method for obtaining consent
• Links to privacy policy and terms & conditions

Step 2: Submit Campaign Details for Approval

• Be transparent about:
• What kind of messages you're sending
• How often you'll send them
• How you collected your contacts
• Sample message content

Step 3: Ensure Message Content Follows Guidelines

Your messages should:

• Clearly identify your business
• You should know the recipient
• Not feel like spam
• Include compliant language

→ Don't let compliance slow you down. Get your dedicated 10DLC number with Easify. Start here!

Step 4: Monitor Performance and Maintain Compliance

This isn't a "set it and forget it" situation. Keep tabs on deliverability rates, opt-out requests, and any carrier notifications. Stay on top of rule changes because they happen all the time.

Want a more detailed guide? You can check out our step-by-step guide for 10 DLC registration.

Best Practices for 10 DLC Messaging

Want to be not just compliant, but awesome at business messaging? Here's how:

Get Clear Consent

Always get permission before texting - preferably written and specific. "By providing your number, you agree to receive marketing messages" isn't just legal, it's good business.

Make Opting Out Easy

Nobody likes feeling trapped. Every message should include a clear opt-out option, like “Text STOP to unsubscribe.” And when someone opts out, respect it immediately - no delays, no extra steps. This not only keeps you compliant but also shows customers you value their preferences

Personalize Your Messages

Nobody enjoys generic, mass texts that feel robotic. A little personalization can go a long way. Use their name, reference past purchases or interactions, and make messages feel tailored to them. Personalized texts increase engagement and make customers more likely to respond. Personalization is easy with Easify!

Keep Your Lists Clean

Regularly remove inactive numbers and respect opt-outs – at least every 18 months. A smaller, engaged audience is far more valuable than a massive list of people who don’t respond. Keeping your contact list fresh helps improve delivery rates, response rates, and overall campaign success.

By following these best practices, you’ll not only stay compliant with 10DLC regulations but also build stronger connections with your customers. This can lead to:

• Higher engagement
• Better conversions
• A more trusted brand identity

Common Misconceptions About 10DLC Registration

Still unsure about 10DLC registration? Let’s clear up some common myths:

Myth 1: “Only big businesses need 10DLC”

Not true! 10DLC isn’t just for large companies. It’s for any business that wants to send SMS legally and reliably.

Myth 2: “10DLC is too expensive”

Actually, 10DLC is one of the most cost-effective options for business texting. Compared to toll-free numbers or short codes, it offers better affordability and deliverability, making it a smart long-term investment for your business.

Myth 3: “10 DLC Registration is too complicated”

Not at all! With Easify, you don’t have to worry about the process. We handle the entire 10DLC registration for you. It’s quick, hassle-free, and ensures your messages get delivered without any roadblocks. Simple, right?

FAQs

How long does 10DLC registration take?

The registration process can take a few days to a couple of weeks, depending on the carrier and campaign details. Easify speeds up the process by handling everything for you - typically within 1 to 2 days. Our strong carrier connections enable us to deliver fast and efficient service.

Does 10DLC improve message deliverability?

Yes! Carriers trust 10DLC-registered numbers, so your messages are less likely to be marked as spam and more likely to reach your customers.

Does Easify handle 10DLC registration for me?

Absolutely! Easify takes care of the entire registration process, making it fast, simple, and hassle-free for your business.

Does verification prevent blocking?

Not exactly. Verification isn’t the same as whitelisting. If you send texts outside the approved use case or violate carrier rules, your messages can still be filtered or blocked.

Conclusion

10 DLC compliance isn't optional anymore. It's necessary. The good news? When you do it right, you're rewarded with better deliverability, stronger customer relationships, and a competitive edge over businesses still trying to cut corners.

The mobile carriers have spoken: play by the rules or don't play at all. So register your brand, get your campaigns approved, follow the content guidelines, and watch your SMS marketing actually reach your customers instead of disappearing into the void.

Need more help? Easify is here to help you with your business communication needs. Bulk SMS? Done. Calls? 100%. Voicemails? Sure! Explore our services and let us help you with your 10 DLC registration and SMS marketing campaigns.

Remember: in the world of business texting, compliance isn't just about avoiding penalties - t's about setting yourself up for long-term success. Now go forth and text responsibly!